MHC Group | The Group - MHC Group
MHC Group - Professional Marketing
MHC Group - Professional Marketing
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The Group

Functional Experience

MHC Group has developed functional expertise in core areas of branding/ rebranding, marketing strategy and planning, research design, marketing execution, lead generation/ corporate match-making, and sales management.

International Experience

MHC Group has extensive experience working internationally in countries including the US, UK, Mexico, Brazil, China, Spain, South Africa, Philippines, France, Indonesia and numerous South American countries.

Industry Experience

MHC Group has worked across every significant vertical and sector in the world economy, with deeper pools of expertise in: IT/ Technology, Financial Services, Healthcare, Consumer Brands and Economic Development.

 

About MHC Group

MHC Group brings a combined 50 years of sales and marketing experience, working with global companies, smaller privately-held firms and governments. The principals are experienced executives who are connected and networked in the Canadian business community, and frequently media contributors and guest speakers. They are supported in the business by juniors, experienced associates and a network of other specialized agencies, consultancies and independents. Everyone on the team has been carefully recruited based on character and skillset, and trained in business fundamentals along with specific MHC Group methodologies. Select clients include: The Perimeter Institute for Theoretical Physics, The Government of PEI, Yogen Fruz, TELUS, Scotiabank, Heineken, Cisco, and BlackBerry.

About Mark Healy

A Toronto marketing and professional services veteran, I have been described by clients and colleagues over the years as ‘very smart’, ‘wound up pretty tight’, ‘having rare, transformational vision’, ‘a bit cocky’, ‘a passionate leader’, ‘a true strategist’, ‘an aggressive dresser’, ‘craving structure’, ‘polished’, ‘not down with group activities’, ‘a BlackBerry and LinkedIn aficionado (in an unkind way)’, ‘a gritty guy’, and ‘someone who can size up a situation and help quickly’. You take the good with the bad.

I am the President of MHC Group, and also hold a number of other positions including Executive Director of Executive Education at Ivey Business School in London and Toronto,  Brand & Marketing Advisor at The Perimeter Institute for Theoretical Physics in Waterloo, and Corporate Director at ScreenScape Networks in PEI. I like to be busy and productive, but I have learned to be laser sharp with where I spend my time.

I recently finished up a stint as CMO at Tennis Canada where I led a sweeping re-brand. The effort resulted in triple digit increases in brand and digital metrics, double digit increases in grassroots participation, fan interest and sponsorship revenue, and a nomination for Marketer of the Year from CAMP. Pretty good. I had a lot of fun and got to share that experience with some amazing people inside and outside the organization. I had help from some very sharp agency partners who I have worked with before and continue to collaborate with (scroll down for more on them).

Prior to my time with Tennis Canada, I was fortunate to work in management consulting and advertising, where I learned a lot about professional marketing and advisory services. I have also run two other marketing consulting shops with some fantastic business partners, and if you go all the way back to the pre-BlackBerry era, I started my career as a chemical engineer in rubber and biotech, which actually proved to be invaluable as analytical problem solving training.

When I am not working, you can find me yelling at my TV during Habs and Vikings games. I live with my wife Charlotte, my daughters Evangeline and Imogen, and my bulldog McDuff.

 

Partners We Work With

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Coin believes that every person, and every organization in aggregate, has unique gifts and the right to experience the thrill of sharing them. And that this potential must be unleashed through highly meaningful names and brand foundations, created through Word mastery.

 

 

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Digital done properly.

Rain helps smart clients do right by their customers digitally. Starting with the brand, Rain delivers stem-to-stern digital strategy and execution.

 

 

revolution

 

 

Create change.

Revolution strives to do the right thing for a brand, not the easy thing or the obvious thing. The solutions they offer clients are designed to solve business problems, not just communications problems.