Approach

What problem are we solving?

Mark Healy is an experienced strategist, marketer and facilitator who is able to push aside red herrings and quickly get to the heart of the problem. His clients include global brands, governments, not for profits and smaller private sector firms. He is known for his ability to frame a problem with precision, to bring people and teams together, and to deliver a plan of action that is practical.

Strategy


Begin with problem and process definition. Move quickly to strategic framing and scoping. Full-blown/ research-backed process. Deliver real insight and analysis.

Branding & Marketing


Brand strategy, positioning and identity. Marketing strategy and go-to-market planning. Agency and talent management by an agency alum who speaks their language.

Facilitation


Strategy and group meeting facilitation. Single-day/ multi-day structured workshops. No boilerplate approaches. Hard driving and engaging. Outcomes you can action quickly.

“It’s always about the fundamentals. It’s never the complex stuff that will
trip you up, or that a client has backwards. It’s the fundamentals.”

– Mark Healy –

Engagements

Featured Clients

blackberry logo
HHS
score logo
first ontario
assurant
morneau
siskinds
metroland
skyline
sterling park
globe and mail
CCC logo
seneca
waterloo
aimia logo
telus
yogen fruz
Problems Mark is working on

Current engagements

Strategic Plan Recovery for Professional Services Firm

What Is The Problem?

The Partners in this large firm started a strategic planning process, which stalled due to a combination of sloppy up-front framing and personality conflicts. Mark was called in to re-frame, get the process back on track and ultimately finish the plan.

What Is The Approach?

Mark started with a series of one-on-one interviews with Partners and the Head of Strategy, followed by tough conversations with the Management Committee. Mark has since followed up with a competitor scan, financial analysis and structured workshops. The process will wrap up with answers to seven key questions and a simple document.

What Are The Outcomes?

We quickly got to the real intent – both growth and long-term business model viability, and to the real blockages – an internal power struggle. The problem was the re-framed properly. Data and facilitation has surfaced strategic initiatives and the answers to key questions. An executive coach has been referred in to help with conflict resolution.

Go-To-Market Strategy for an Early-Stage Tech Company

What Is The Problem?

The company was recently purchased by a private equity player and injected with capital in advance of a second financing round and ultimately an IPO. The newly hired CEO was looking for a data-backed and much more focused product-market-fit strategy, and a compelling narrative for prospective investors.

What Is The Approach?

Mark held discovery and framing calls with the CEO, founders and board members. This phase was followed by market research, sizing and segmenting the market space, and evaluating competitor positions and white space. The meat of the assignment was a 2-day facilitation with all the key players, laser-focused on prioritizing target markets/ required product spec and organization changes/ crafting the revenue potential narrative and investor-ready pitch. The process will conclude with a polished report-back and marketing recommendations.

What Are The Outcomes?

The website and marketing materials have already been completely overhauled, to reflect the selected markers/ customer segments, and the overall tone and tenor of the completive positioning selected. The management team has been structured and hired based on decisions made in the facilitation, and engineering changes are now planned for version 2.0. A successful second round of financing preceded a solid IPO, leveraging the narrative and pitch.

Rebranding for Retail Franchise Business

What Is The Problem?

The owner of this well-established, global franchise business was worried the brand was stale and losing relevance with consumers. Mark was given the assignment of assessing the state of the brand, and ultimately of rebranding the business.

What Is The Approach?

We started with a robust consumer research phase – ethnography, customer intercepts and a consumer survey. Country-level and spot store-level performance analysis was crossed with brand-related analysis from the consumer research. A new brand platform was to contemporize both the menu and overall look-and-feel, a brief was written and a creative agency was hired to bring it all to life.

What Are The Outcomes?

A much more contemporary approach to product formulation and presentation has already been implemented, and reflected on menus. The brand is being reinvented by the creative agency, and will include new logo/ identity, digital and marketing collateral assets.

About Mark and MHC Group

Tough Questions. Smart Insights.

Mark Healy has been described by clients and colleagues over the years as ‘very smart’, ‘wound up pretty tight’, ‘having rare, transformational vision’, ‘a bit cocky’, ‘a passionate leader’, ‘a true strategist’, ‘an aggressive dresser’, ‘craving structure’, ‘polished’, ‘a BlackBerry and LinkedIn aficionado (in an unkind way)’, ‘a gritty guy’, and ‘someone who can size up a situation and help quickly’. You take the good with the bad.

A Toronto professional services and marketing veteran, Mark has held positions as CMO, Partner at a Management Consultancy, Head of Strategic Planning, and Founder of a Marketing Services Consultancy. In addition to his current work with MHC, Mark is the Executive Director of Executive Education at Ivey Business School, Acting Marketing Director at The Perimeter Institute for Theoretical Physics, and Corporate Director at ScreenScape Networks.

He founded MHC Group to bring together the best expertise available in service of his clients’ business problems. Members of the Group are connected and networked in the Canadian business community, and frequently media contributors and guest speakers. MHC Group is supported by juniors and specialized agencies and consultants.

Mark relies on his decades of experience to assemble the right team for each client engagement that he takes on.

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